Sales Intelligence
Call and appointment analysis, scorecards, script adherence, coaching queues, follow-up triggers and management reporting.
Contractor Software Development
Custom Software for Contractors and Home-Improvement Companies
Build software around the way your sales, production and service teams actually operate—from lead intake and sales coaching to estimating, scheduling, reporting and customer workflows.
Discuss Your ProjectThe Business Case
Build around the workflow, not around the software vendor.
Contractor businesses often outgrow generic CRM and project-management software because the real workflow crosses lead generation, in-home sales, estimating, financing, production, service and follow-up. CraftrUSA builds around that complete operating reality.
Common Friction
Problems custom software can remove.
Lead information is split across marketing sources, CRMs, spreadsheets and rep notes.
Sales managers cannot consistently see what happened inside the appointment.
Estimating, scheduling and production systems do not share the same data.
Reps and managers spend time entering information instead of selling and managing.
The company pays for multiple subscriptions but still lacks one connected workflow.
Capabilities
What the software can do.
Custom CRM
Lead stages, rep assignment, activity tracking, pipeline reporting, appointment outcomes and company-specific sales process logic.
Estimating & Quoting
Custom estimate workflows, pricing rules, proposal generation and handoff from sales to production.
Field & Production Systems
Scheduling, job status, field checklists, photo capture, customer updates and internal coordination.
Built From Real Product Work
Evidence of the capabilities behind the offer.
RepVise
Built specifically around home-improvement selling, with AI call analysis, company-script scoring, sales coaching, subscriptions, authentication and multi-user workflows.
My Kitchen Reface
Home-service lead-generation and project presentation experience for cabinet refacing.
View projectClosets by Christopher
Home-service customer acquisition experience centered on custom design consultations.
View projectQuestions
Frequently asked questions.
Can you integrate with the CRM we already use?
Often, yes. If the CRM exposes a usable API or export/import workflow, a custom system can extend it rather than forcing a full replacement.
Can software score our own sales process instead of a generic script?
Yes. A scoring system can be configured around a company's own methodology, stages, required behaviors and script language rather than forcing every contractor into one template.
Can you build for roofing, HVAC, windows, gutters, remodeling and similar trades?
Yes. The trade vocabulary changes, but the core operating model—lead, appointment, diagnosis, proposal, close, production and follow-up—can be mapped to the specific business.
Can we start with one workflow instead of replacing everything?
Yes. A focused internal tool or workflow can be a better first step than attempting a full operational replacement at once.
What does your business need to do better?
Bring the workflow, bottleneck or product idea. We will help determine what should be built and what should not.
Tell Us About Your Project