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Brand Identity Design & Strategy Services

We craft memorable brand identities — logos, colors, voice, visuals — that command trust, attract premium clients, and make you impossible to forget.

Is This Holding Your Business Back?

Your brand is more than a logo — it's the feeling people get when they encounter your business. If your visual identity is inconsistent, outdated, or forgettable, you're losing trust and revenue with every interaction.

Inconsistent Everywhere

Your logo, colors, and fonts look different on your website, social media, business cards, and signage — eroding credibility.

Completely Forgettable

Customers can't recall your business after visiting. You blend in with competitors instead of standing apart.

Stuck in the Past

Your brand screams 2010. It doesn't reflect the quality of your work or where your business is headed.

DIY Brand Embarrassment

Your logo was made in PowerPoint, your 'brand colors' are whatever looked good at the time, and it shows in every customer interaction.

Premium Pricing, Budget Look

You charge top dollar for your services but your brand looks cheap — creating a disconnect that makes prospects hesitate.

Our Proven Approach

A clear, 3-step process that delivers results

Step 01

Brand Discovery

Deep-dive workshop into your mission, audience, competitors, and personality to define your strategic foundation.

Step 02

Visual Identity

Logo system, color palette, typography, imagery direction, and comprehensive brand guidelines document.

Step 03

Brand Rollout

Apply your new brand across every touchpoint: website, social media, print collateral, signage, and more.

What's Included

We create complete brand identity systems — from logo and color palette to voice and messaging — that give your business a cohesive, professional presence across every touchpoint.

Logo System

Primary, secondary, and icon marks with full-color and monochrome variations

Color System

Strategic primary, secondary, and accent palette with hex, RGB, and CMYK codes

Typography Suite

Curated font pairings for headings, body copy, and display use cases

Visual Direction

Photography style guide, illustration guidelines, and iconography system

Brand Guidelines

50+ page brand book documenting every visual and verbal standard

Social Templates

Branded post, story, and cover templates for all major platforms

Business Collateral

Business cards, letterheads, email signatures, and presentation templates

Brand Coaching

Ongoing guidance to keep your brand consistent as your team grows

Brand Identity Design & Strategy Services Packages

Launch Website

$Starting at $397
  • 1-page starter website or landing page
  • Mobile-friendly design
  • Contact form
  • Basic SEO setup
  • Google Analytics
  • Fast launch
  • Upgrade path to full website

Starter Website

$$997
  • 3–5 page website
  • Mobile-friendly design
  • Contact form
  • Basic SEO setup
  • Google Analytics
  • Homepage + service / contact pages
  • Launch support
⭐ Most Popular

Growth Website

$$1,697
  • 5–7 page custom website
  • Local SEO foundation
  • Service page structure
  • Lead capture forms
  • Google Business Profile review
  • Basic speed optimization
  • 30 days support

Dominate Website + SEO

$$2,997
  • Up to 10 core pages
  • Conversion-focused design
  • Keyword research
  • Local SEO setup
  • Service-page strategy
  • Blog setup
  • Analytics + Search Console
  • 60 days support

E-Commerce, Booking & Advanced

$Starting at $3,997
  • Custom quote
  • Checkout or booking setup
  • Advanced integrations
  • SEO foundation
  • Conversion-focused design
  • Launch support

Custom App, SaaS & AI Automation

$From $7,500+
  • Scoped to your workflow
  • AI + automation architecture
  • Custom integrations & APIs
  • Auth, dashboards, and admin
  • Built to scale with you
  • Ongoing support options

Frequently Asked Questions

Typically 4-8 weeks from discovery workshop to final brand guide delivery.

Logo usage, color codes, typography, spacing rules, do's and don'ts, templates, tone of voice, and application examples across print and digital.

Absolutely. We specialize in strategic rebrands that modernize your look while preserving the brand equity you've already built.

Yes! We offer brand naming, taglines, mission statements, value propositions, and brand voice guidelines.

We offer standalone logo design packages. But we always recommend at minimum a logo + basic brand guide to ensure consistency.

Your brand guide includes detailed application instructions. We also offer rollout support to apply the brand across your website, social media, and print materials.

Ready to Get Started?

Schedule your free consultation today and let's build something extraordinary.

Or email hello@craftrusa.com